// PLAYBOOK
Playbook
Tactical CRO, trust and checkout guides for ecommerce. Data from our audits, fixes you can ship this week.
5 min read
Ecommerce trust signals that actually convert (and the useless ones)
Slapping 12 Norton/McAfee/PayPal badges in the footer doesn't make you trustworthy. It makes you look desperate. Here's what really works.
7 min read
10 Shopify checkout mistakes costing you €5k/month
70% of abandoned carts have a diagnosable cause. Here are the 10 mistakes we see most often in our audits, ranked by € lost per month.