// PLAYBOOK
Playbook
Tactical CRO, trust and checkout guides for ecommerce. Data from our audits, fixes you can ship this week.
7 min read
Are Your Trust Signals Killing Sales? Here's What Really Converts
Are you adding trust signals to your e-commerce store but seeing no results? Most are useless fluff. Stop wasting time and money: here's how to reclaim 8-15% of your lost sales every month.
6 min read
Lose €50k/year for 1 extra second: mobile speed is pure gold
Does your mobile store load in more than 2 seconds? You are literally burning thousands of Euros every month. Every delay isn't just an annoyance, it's a direct cost to your net profit.
6 min read
Is Your Product Page Not Converting? Fix H1, Title, Description and Boost Sales by 12%
If your product pages aren't selling, it's not a traffic problem. It's your Title, H1, and Meta Description. Every month you ignore them, you leave thousands of Euros on the table.
6 min read
Your 'Add to Cart' button is costing you €15k/month if you get it wrong
How many customers do you lose daily because your 'Add to Cart' button isn't compelling? You're leaving thousands of euros on the table. It's not a minor detail; it's the turning point.
6 min read
Ecommerce FAQs: Losing €10k/Month by Not Killing These 3 Objections
Every abandoned cart, every unpurchased visit, hides an objection. If your FAQs are just a generic list, you're leaving €10,000 on the table each month.
7 min read
Your Thank-You Page is worth €10K/month and you're wasting it
If your Thank-You Page is just a passive 'thank you', you're throwing away a gold mine. Every month you ignore one of your most powerful assets for Lifetime Value, losing between €5,000 and €10,000.
6 min read
Ignoring These 3 Brand Metrics Burns €15k/Month in Ad Spend
If you only measure revenue, you're flying blind. Branding isn't fluff; it's a quantifiable lever costing you thousands of euros every month if you don't master it.
7 min read
B2B vs B2C PDP: Ignore These 3 Differences & Burn €15k/Month
Is your product page a stagnant machine that fails to convert? If you sell B2B or B2C, the rules change drastically. Ignoring these differences costs you thousands of euros every month in lost sales.
7 min read
Pre-Purchase Emails: You're Losing €10k/Month Ignoring Your Best Leads
If you don't have a dedicated email sequence for potential customers who visit your store but don't buy, you're literally handing over significant chunks of your revenue to competitors every month. This isn't a 'maybe,' it's a fact.
6 min read
Your page loads in 3 seconds? You're losing €200/day if you make €50k/month
Is your ecommerce slow on mobile? You're not just annoying your customers; you're burning tens of thousands of euros every month. Every second counts: here's exactly how much it's costing you.
5 min read
Ads-to-PDP Mismatch: Lose €30k/Month if Your Ad Doesn't Match Product Page
Every euro spent on advertising can become a waste if your landing page isn't perfectly aligned with your ad's message. You're burning thousands of euros every month and you don't even know it.
6 min read
Ignoring These 3 Trust Signals Burns €7k/Month in Lost Sales
Is your store cluttered with useless 'security' badges? Every generic icon you click past costs you a sales opportunity. Learn how to recover that money.
6 min read
Is Your Return Policy Costing You Money? Fix It and Recoup 7% of Sales
Every time a customer abandons their cart, you've lost not just a sale but wasted marketing budget. Often, it's due to your poorly written, hidden return policy. Transform it into a sales magnet, recovering 7% of your revenue.
6 min read
Branding: Ignore These 3 Metrics, Burn 15k€/Month in Ads
Is your store struggling to convert cold traffic? Are you wasting thousands of euros on ads because 'nobody knows you'? It's not a budget problem, it's a brand problem.
6 min read
Homepage Headline: You Lose 18 Seconds and Thousands of € Without This
You have 18 seconds to capture a visitor's attention on your homepage. If your headline isn't surgical, you're wasting traffic and leaving thousands of euros on the table.
5 min read
Ecommerce trust signals that actually convert (and the useless ones)
Slapping 12 Norton/McAfee/PayPal badges in the footer doesn't make you trustworthy. It makes you look desperate. Here's what really works.
7 min read
10 Shopify checkout mistakes costing you €5k/month
70% of abandoned carts have a diagnosable cause. Here are the 10 mistakes we see most often in our audits, ranked by € lost per month.