// PLAYBOOK

Playbook

Tactical CRO, trust and checkout guides for ecommerce. Data from our audits, fixes you can ship this week.

5 min read

Ads-to-PDP Mismatch: Lose €30k/Month if Your Ad Doesn't Match Product Page

Every euro spent on advertising can become a waste if your landing page isn't perfectly aligned with your ad's message. You're burning thousands of euros every month and you don't even know it.

6 min read

Ignoring These 3 Trust Signals Burns €7k/Month in Lost Sales

Is your store cluttered with useless 'security' badges? Every generic icon you click past costs you a sales opportunity. Learn how to recover that money.

6 min read

Is Your Return Policy Costing You Money? Fix It and Recoup 7% of Sales

Every time a customer abandons their cart, you've lost not just a sale but wasted marketing budget. Often, it's due to your poorly written, hidden return policy. Transform it into a sales magnet, recovering 7% of your revenue.

6 min read

Branding: Ignore These 3 Metrics, Burn 15k€/Month in Ads

Is your store struggling to convert cold traffic? Are you wasting thousands of euros on ads because 'nobody knows you'? It's not a budget problem, it's a brand problem.

6 min read

Homepage Headline: You Lose 18 Seconds and Thousands of € Without This

You have 18 seconds to capture a visitor's attention on your homepage. If your headline isn't surgical, you're wasting traffic and leaving thousands of euros on the table.

5 min read

Ecommerce trust signals that actually convert (and the useless ones)

Slapping 12 Norton/McAfee/PayPal badges in the footer doesn't make you trustworthy. It makes you look desperate. Here's what really works.

7 min read

10 Shopify checkout mistakes costing you €5k/month

70% of abandoned carts have a diagnosable cause. Here are the 10 mistakes we see most often in our audits, ranked by € lost per month.