Trust signals that convert
Native reviews with user photos (Loox, Judge.me): +12-18% average CR in our audits. Real photos beat any SSL badge.
Clear money-back guarantee in the first 5 seconds of the homepage: +5-9% CR. Only works if specific ('30 days, no questions') — generic moves nothing.
Precise shipping ETA by ZIP: +8% checkout completion rate. Kills the 'when does it arrive?' anxiety that is the #2 cause of abandonment.
The useless ones
Antivirus badges (Norton, McAfee Secure) in 2026: no measurable correlation with CR. Shoppers see them as decoration or, worse, as a signal of insecurity ('why do you need them?').
'X people are looking at this product' counters: if fake, the shopper catches it and you lose credibility. If real, fine — but measure before adding.
'As seen in Forbes / Vogue / Vice' with no real link: the brain gets suspicious. Only use it with clickable links to the original article.
How to measure your trust score
Our AI audit scores the 'Trust' dimension on 8 concrete signals: reviews, return policy, money-back, shipping clarity, real contact info, quantitative social proof, payment badges and effective SSL. Score 0-100, with fixes prioritized by impact.